Powering the Future of B2B Content: Campus X Brings Video Production In-House

There’s something new brewing inside the walls of CampusX, one of Sofia’s most vibrant tech hubs. Thanks to a new partnership with Mute Madness Studio, CampusX now features an in-house video production space, giving its members direct access to high-quality content creation without ever leaving the building. 

This setup allows CampusX an6d Mute Madness to deliver on a shared vision: empowering companies with the tools needed to be seen, heard, and remembered in a crowded digital space.

„We didn’t just build a studio - we set a new standard. This isn’t just about convenience, it’s about equipping our founders with the tools to build trust, share bold ideas, and stay in flow. This space goes beyond content creation it marks a shift in how stories are told, shared, and scaled,” said Vladimir Lalov, COO of CampusX. “By bringing professional-grade production in-house, we’re giving our community a real edge and proving once again why Campus X is the driving force of innovation in Bulgaria.“

This collaboration brings professional-grade video production into the everyday workflow of entrepreneurs, growing teams, and creatives. Whether filming a customer story, recording a video podcast, or crafting content for LinkedIn, CampusX members now have a powerful new tool at their fingertips.

A Space Built for Modern Storytelling

With video content becoming essential across social platforms and more than two-thirds of marketers reporting higher conversion rates than any other format, brands are under increasing pressure to communicate visually. But producing video content can be a hassle. Finding the right team, coordinating schedules, renting equipment, and booking locations all take time and energy that fast-moving teams don’t always have. This is where the partnership between CampusX and Mute Madness Studio comes in.

The new studio is designed to be flexible and easy to use. It features pro-level lighting, a multi-camera setup, and a minimalistic, customizable decor. There’s space for interviews, podcast-style chats, product showcases, webinars, and more.

Mute Madness Studio brings its gear, crew, and over a decade of experience in B2B video production to CampusX. This makes it easier than ever for companies to create top-quality video content without disrupting their day-to-day rhythm. The Mute Madness team handles all the technical details and post-production, including content repurposing. 

“We’re excited to support the local tech and innovation ecosystem with high-quality visual storytelling,” said Jordan Mihajlov, founder of Mute Madness Studio. “In today’s digital world, video is the easiest and fastest way for even small-market companies to become globally visible. That’s what drives us helping businesses punch above their weight.”

As content becomes more personal, more visual, and more central to how businesses connect, having access to an in-house video and content studio is more than a convenience it’s a competitive edge. CampusX members can now stay ahead of trends, test new formats, and bring creative ideas to life faster than ever.

Video Matters More Than Ever for B2B

With platforms like LinkedIn driving the shift, B2B companies are increasingly

turning to video to build trust, explain complex ideas, and stand out in a noisy digital world. From product explainers to customer testimonials, video offers a unique mix of clarity and emotional connection that written content often lacks. According to a 2024 HubSpot survey, video formats contribute to a 52% increase in brand awareness and 36% growth in sales and revenue. 

Furthermore, video podcasting is one of the fastest-growing formats in the B2B world. What began as an audio-first niche has evolved into a high-impact content channel that blends expert conversations with visual storytelling, making it ideal for use across multiple platforms. A 2023 Sapio Research study found that 43% of B2B decision-makers regularly watch or listen to business podcasts.

Video podcasts on YouTube and LinkedIn consistently outperform traditional blog posts in both engagement and retention. For many companies, launching a video podcast has become a key strategy - not only to showcase thought leadership but also to build a more authentic, human connection.

With the new studio in place, CampusX members can record professional-grade podcasts using proper lighting, clean sound, and multi-camera setups. Whether it’s a solo founder sharing insights or a roundtable with local innovators, the studio makes it easy to create high-quality, versatile content, ready to be transformed by the Mute Madness team into a range of visual and written formats. 

With this new addition, CampusX strengthens its role as a launchpad for innovation, not just in tech, but also in the way stories are told and shared with the world.